The Originals: A campaign platform that combines the power of shopping and travel.
On-Label and Digital Media Outreach to tell consumers about the integrity of the people behind the retail products.
On-Label and Targeted Digital Media Outreach to invite and incentivize travel to the destination where the product is made.
Consumers get proof of the claims of their purchases and can get deals for future shopping and travel.
Launch a cooperative marketing campaign that reaches consumers using a QR Code label, incentivized digital media and a customized mobile landing page. Share the story of your people, place and products with video, photos, certifications of authenticity and coupons to say ‘thanks’.