Share the truth about your food product with traceability data and resonating marketing messages.
Blockchain News for Produce
When we think of agricultural technology, what often comes to mind is tractors and harvesters. But, in today’s world, we now have drones that hover over crops to detect pests, sensors that monitor soil temperature or moisture, algorithms that advise on the amount of fertilizer or pesticide to use and blockchain systems that allow a product to be traced from origin to consumer. (READ MORE)
Agriculture is the backbone of most African economies, employing 65% of the continent’s workforce. Despite this, the farmers still face several challenges, from market manipulation to lack of access to credit facilities. Shamba Records is using blockchain technology and artificial intelligence to transform this industry. In an interview with CoinGeek, the founder and CEO George Maina revealed how the startup is changing lives for thousands of farmers. (READ MORE)
The organic food market is prime target for fraud, particularly since these goods tend to fetch much higher prices than those that are “conventional.” In the United States, USDA enforces stringent standards for growing, processing, and handling organic foods; however, many goods labeled “100-percent organic” are imported—or contain imported ingredients—from countries around the world. To protect their products and processes, organic farmers, manufacturers, and retailers need a system that provides complete farm-to-fork traceability. This is exactly where distributed ledger technology (commonly known as blockchain) can help. (READ MORE)
Tech giant Intel, which has a campus west of Portland, recently led a pilot project tracking locally grown berries from the field to the processor using blockchain — an emerging technology widely associated with cryptocurrencies such as Bitcoin, but is now also proving to be a valuable tool for agriculture. (READ MORE)
As commerce moves inexorably online, earning and retaining consumer trust has become more complex than ever. With an immense range of choice at their fingertips, consumers have begun to expect full transparency on the products they buy. Is this item really what it says on the tin? Has that one been kept properly refrigerated throughout its journey to the store? Was it really organically produced? If they can’t answer questions like these, brands and retailers risk losing their customers’ trust. And that often means losing their business. Accenture research shows that almost half the customers that switch brands do so because they’ve lost trust in the company. (READ MORE)
Ed Treacy, Vice President of Supply Chain and Sustainability for the Produce Marketing Association, gave us an update on blockchain and what growers and the industry need to do to prepare for the technology. Blockchain is basically an online, digital ledger that has been touted as a better way to execute food traceability and locate foodborne illness outbreaks more quickly. (READ MORE)
The Department of Health and Human Services already uses blockchain in its acquisition shop to buy bulk items more cheaply, but now the Food and Drug Administration sees it as a tool to manage threats to the global food supply chain.
Frank Yiannas, the FDA’s deputy commissioner for food policy and response, said the agency looks to use blockchain to pinpoint the source of food safety concerns in a matter of minutes, not days. (READ MORE)
Albertsons Companies, the world’s second-largest supermarket company by sales, has joined IBM’s Food Trust blockchain, a digital system for tracking and tracing food between retailers and suppliers.
“This is not the place to compete in my opinion. This is one place where it’s about serving the interests of our customers. Food safety is paramount. It’s table stakes.” (READ MORE)
Mega-retailer Walmart and its Sam's Club division are requiring suppliers of fresh, leafy greens to adopt blockchain technology by this time next year to better trace products back to the farm.
The new, blockchain-enabled Walmart Food Traceability Initiative is intended to increase transparency in the food system while creating shared value for the entire farm-to-table continuum with leafy greens, Walmart said in a letter to suppliers. (READ MORE)
Imagine being able to trace a piece of fresh fruit from your store back to the farm on which it was produced in a mere 2.2 seconds. This isn’t a supermarket pipe dream – it’s the power potentially unleashed by a new technology called blockchain.
Two years ago, no one in the food industry was talking about blockchain, unless they were having a discussion about Bitcoin or other cryptocurrencies. But thanks to a 2016 proof-of-concept project with Armonk, N.Y.-based technology powerhouse IBM and the world’s largest retailer – Walmart Inc. – blockchain is bringing new worlds of possibility to the concepts of data sharing and transparency. (READ MORE)