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helpful hints Florida Strawberry Growers in Good Spirits After Fruitful Season (06.10.19)

Ed Treacy, Vice President of Supply Chain and Sustainability for the Produce Marketing Association, gave us an update on blockchain and what growers and the industry need to do to prepare for the technology. Blockchain is basically an online, digital ledger that has been touted as a better way to execute food traceability and locate foodborne illness outbreaks more quickly.

Blockchain also is being favored because of its security, enabled by cryptography, which allows data to securely move through the supply chain at the same speed as the product. With blockchain, a produce item can be tracked from the farm, through distribution, to the store. In theory, that produce item could be traced back through the chain, from the store, to the farm almost instantaneously. READ MORE>>

https://www.growingproduce.com/vegetables/florida-strawberry-growers-in-good-spirits-after-fruitful-season/