Real Deal Meat™
From Pasture to Plate: So ranchers who do it right can connect with shoppers who care how it's done.
Consumers have a lot of choices, and meat is not always the "center of the plate." See how you can promote your meat products, your story and your authentic credentials with one powerful consumer-facing blockchain platform.
Beef & Blockchain News
Fogo de Chão 1st U.S. Restaurant Chain To Track, Trace Meat Using Blockchain (04.09.2019)
Brazilian steakhouse chain Fogo de Chão says it’s the first restaurant chain in the country to use blockchain technology to track and trace the meat it serves.
Beef Checkoff: Consumer, Market Insights (05.06.19)
The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, monitors and measures consumer attitudes on a monthly basis. Beef Checkoff research shows that consumers love beef and trust beef producers to produce a safe and wholesome product.
Meat and the Modern Consumer (03.04.19)
Millennials don’t shop for groceries the same way older generations did. Many categories have seen differences in shopping behavior across generations and the meat industry is no exception. I spoke with Julie Anna Potts, president and CEO of the North American Meat Institute (NAMI) and Brad Hanna executive vice president, director of business strategy at Barkley, on trends within the meat industry and what we can expect to see in the future.