Animal Protein

From Pasture to Plate: So responsible ranchers, chicken and fish farmers who do it right can connect with selective shoppers who care how it's done.


Consumers have a lot of choices, and meat is not always the "center of the plate." See how you can promote your meat  products, your story and your authentic credentials with one powerful consumer-facing blockchain platform.

Contact Us!

Blockchain News for Animal Protein

How Blockchain Can Help Combat Ongoing Fraud in the Halal Food Industry in SEA


The Halal meat scandal in Malaysia that was uncovered last month has outraged the Muslims in the country. A national newspaper has uncovered that not only was the beef was falsely labeled as Halal, but they might not even be beef at all. This is just the tip of the iceberg; this food fraud is happening globally, but exposed first in Malaysia. Just wait a few days or weeks, more will be exposed around the world. By using blockchain technology, the food industry can now ensure that the food sold is traceable back to the source.  (READ MORE)

McDonald’s: COVID-19 Highlights Need for Better Ag-tech


Advances in automation, robotics, blockchain and more will protect the supply chain against future challenges, wrote the brand’s chief supply officer for North America. COVID-19 exposed vulnerabilities in the supply chain, highlighting the need for further innovation in the way poultry and meat is produced and processed, a McDonald’s executive wrote for CNN Business. “Covid-19 isn't the first challenge we've faced as an industry, and it certainly won't be the last.  (READ MORE)

Tech Helps Create an Unbroken Cold Chain


The latest tech tools — including Internet of Things (IoT) sensors, temperature-sensitive flexible barcodes and blockchain — are not only helping to ensure the freshest product for consumers, but are also enabling companies to better communicate with their business partners and demonstrate best practices, while meeting increasingly strict federal requirements for food safety. As an added bonus, companies are finding that they can measurably tackle food waste, fueling many firms’ mission statements to be more sustainable. (READ MORE)

Is Blockchain a Hidden Source of Efficiency for the Meat Supply Chain?


So, what could a data rich red meat industry look like in 2030? And what else is Amazon doing? Amazon is doing a lot. But let’s have a look at recent developments in Amazon to see how the Wholefoods investment might play out? Amazon is a large computer company with its significant business unit offering web services, AWS. Just ask Donald Trump! Amazon, like many other companies, is now focused on blockchain and some form of distributed ledger technology.  (READ MORE)

China Using Blockchain to Raise Healthy Chickens


Poultry farming has been criticized for raising the birds in an unhealthy environment. This includes cramping the chickens in small cages and using antibiotics to boost their growth. The blockchain showcased at the Zhejiang Agricultural Fair deals with this concern by providing consumers with accurate data that the chicken was raised in a healthy environment.  (READ MORE)


Food Trust Onboarding initiation for Sustainable Shrimp Partnership (SSP) Members


Today we initiate the @IBM Food Trust Onboarding with SSP Members to provide full traceability through blockchain to our customers! Transparency is 1 of our pillars and we’re committed to give complete information on how we raise our shrimp, because It’s raised with care for those who care. (READ MORE)

Beef Checkoff: Consumer, Market Insights 


The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, monitors and measures consumer attitudes on a monthly basis. Beef Checkoff research shows that consumers love beef and trust beef producers to produce a safe and wholesome product. (READ MORE)

Fogo de Chão 1st U.S. Restaurant Chain to Track, Trace Meat Using Blockchain


Brazilian steakhouse chain Fogo de Chão says it’s the first restaurant chain in the country to use blockchain technology to track and trace the meat it serves. (READ MORE)

Meat and the Modern Consumer


Millennials don’t shop for groceries the same way older generations did. Many categories have seen differences in shopping behavior across generations and the meat industry is no exception. I spoke with Julie Anna Potts, president and CEO of the North American Meat Institute (NAMI) and Brad Hanna executive vice president, director of business strategy at Barkley, on trends within the meat industry and what we can expect to see in the future. (READ MORE)


Blockchain to Bring Transparency to Beef Business


“Blockchain” seems to be the next step in the constantly changing landscape of commerce, retail and technology, and cattle producers will soon have the opportunity to take advantage of this tool.. (READ MORE)